Whooden’s founder, Garen Barsegian lends his talents to the Collective as an executive producer, and filmmaker. He has produced content spanning music videos, branded content pieces, digital spots, docu-shorts and editorial films. Garen’s directorial work is marked by a hyper-visual aesthetic reflected in his spots for Marc x Marc Jacobs, McLaren, Chrysler and Glyph Tech. With an infectious creative drive, Garen strives to employ his vast production experience and passion for technology to push an inventive visual language that elevates compelling narrative.
Kate Siegel is a Whooden Executive Producer, leading business development. A Parson’s School of Design graduate, with a decade long career grounded in fashion & spanning across public relations, marketing, event management & operations, she brings a diverse skill set to the Collective. Her personal aesthetic for the dynamic mix of high-low culture is a key component in her creative approach.
Maciek Jasik’s body of work is a mesmerizing search to understand society’s relationship with the natural world while exploring ideas of identity, gender and the self. The iconic imagery he creates is marked not only by movement but also an endless combination of vivid colors. It’s no surprise that his images are quickly recognizable; they’ve been featured in almost every major publication ranging from The New Yorker, Adweek, The New York Times, GQ, WIRED US+UK, New York Magazine, Refinery29, Variety, V, Interview, VICE, Le Petit Voyeur, PDN, and many more.
Photographer & filmmaker Thuan Tran is the newest member of Whooden. As a product of the Streetwear Subculture and with a past as content creator for the highly influential Hype Beast – he has photographed look books for brands Gucci, New Balance, Reebok and more. His video work is equally impressive, having created films for Guess, Asap Rocky, Volvo & GQ. Without creative inhibitions, his work is marked by an endless pursuit of the authentic.
Director, designer, and abstract artist, Serban Ionescu is a visionary at Whooden. With a background in architectural design, his evocative body of work explores a visuality that seeks to expand and subvert conventional perspectives. His notable design projects include a NY Times and Dwell Magazine featured piece, “The Miner & A Major,” an
Narek Gevorgian is Whooden’s multimedia artist and has experience across 3D animation, visual effects, motion graphics, game design and graphic design. His extensive skillsets garnered work with The Weinstein Company and digital spots for Glyph Tech and McLaren. Narek also designed and co-developed a hit app “Graffiti Spray Can” with over 6 million downloads on iTunes. Narek is currently exploring virtual reality using the Oculus Rift and HTC Vive.
Julian Wadsworth aka Lil Internet is a Whooden director and counterculture visionary whose work continually sparks widespread online conversation. He’s directed for Beyoncé, Diplo, Skrillex and DKNY. A cross disciplinarian, Julian has produced music for Azealia Banks and is a former Director of Content for retail giant Karmaloop.com. His affinity toward subversive cultural concepts and market-driven art allow him to expertly navigate an ever-shifting trendscape.
Whooden’s resident editor and VFX artist, Matt Posey’s visual style includes fast-paced energetic cutting and glitch art. His portfolio spans across commercial brands, music videos and TV sketch comedy. He’s cut national spots for M&M’S® , Staples, AT&T and JetBlue and digital spots for Saturday Night Live, Marc Jacobs, Nike and Chrysler. His credits include music video work for Phantogram, Run The Jewels, Big Sean and Squarepusher.
Jack Schurman is a filmmaker and cinematographer at the Whooden Collective. He pairs naturalistic imagery with empowering and honest narratives. A frequent collaborator with Sports Illustrated, Jack earned an Emmy for his work on their documentary short, “A Boy Helps a Town Heal,” and shot nine episodes of their Emmy nominated digital docu-series “Underdogs.” His debut feature, “Wild Home” won the Audience Award at the 2014 Camden International Film Festival.